Companies spend an enormous amount of money on Customer Relationship Management (CRM) but according to my experience, most initiatives fail to deliver. Below are the reasons why this is happening and some tips to raise the odds for success. The promise of customer relationship management is captivating, but in practice, it can be perilous. When it […]
Companies today are under intense pressure to deliver growth. As internal functions mobilize to respond to this challenge, they may end up making the business worse. The enthusiasm to drive revenue growth can introduce a costly and unmanageable level of complexity, which obscures pieces of the business and drags down overall profitability. For example, sales, […]
An ideal marketing strategy has the following five key elements: Real Market Segments Tailoring the offer Unique Future challenges SWOT alignment An ideal marketing strategy has the following five key elements: Real Market Segments: Real segments are based on customer needs and motivational drivers. This contrasts with the common but much less useful segmentation process […]
Whether you’re involved in organising a conference, dinner, workshop, fundraiser or brand awareness promotion, or you’re exhibiting or sponsoring at a wider expo event, the current financial climate has brought added dilemmas into the mix. On top of the plethora of usual considerations, today’s marketers need to think harder than ever about making their own, […]
Peter Drucker, the management guru, once said: “If you can’t measure it, you can’t improve it”. A powerful statement that lies the foundation of modern management and marketing alike. If don’t measure your performance, simply you cannot improve it. If you don’t know your customers, then you cannot offer products and services that fulfil their […]
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