International Marketing · Franchisee Acquisition
A Marketing Plan That Delivered Two International Master Franchise Agreements
- Client
- Lartecono Davinci
- Service area
- International Marketing Strategy · Digital Advertising · Franchisee Prospecting
- Consultant
- Think Growth Consulting
The Challenge
Lartecono Davinci's growth to this point had been entirely domestic. There was no international marketing activity of any kind, no digital advertising aimed at overseas audiences, and no structured outreach to potential franchisees outside the home market. If the brand was going to expand internationally, that had to be built from zero: not just a few ads, but a real plan to find, reach, and convert serious franchise partners in new countries.
Our Approach
Think Growth Consulting designed and executed a full marketing plan built specifically to find and convert international master franchisees, combining two complementary channels.
The engagement covered two connected channels:
- 1
Digital advertising: running targeted paid campaigns aimed at prospective franchise investors and operators in international markets, built around the brand's franchise value proposition rather than a generic brand awareness message.
- 2
Direct outreach and prospecting: proactively identifying and approaching potential franchisees who fit the profile Lartecono Davinci needed, rather than relying on inbound interest alone.
The two channels worked together: digital advertising generated inbound interest and visibility, while direct outreach let the team pursue high-fit prospects deliberately instead of waiting for the right lead to find them.
The Solution
The campaign delivered exactly the outcome it was built for: real, signed international expansion.
Two master franchise agreements signed: one in Cyprus and one in France, giving Lartecono Davinci its first two international markets.
A repeatable international acquisition model: combining paid digital advertising with direct prospecting, that the brand can now apply to future target markets rather than starting from scratch each time.
Proof of international demand: validating that the brand's franchise proposition travels beyond its domestic market, a critical signal for any further expansion.
Why It Matters
International franchise growth doesn't happen from ambition alone. It requires being visible to the right people in the right markets, and having a way to actively find and close serious partners rather than hoping they find you. This campaign gave Lartecono Davinci both, and the two signed master franchise agreements in Cyprus and France are the clearest possible proof that the approach worked.
More work with Lartecono Davinci
Think Growth Consulting helps growing brands build the marketing and outreach engine that turns franchise ambition into signed international agreements. Get in touch to talk about building yours.
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